Research

Before we can diagnose a client's public relations needs, we must first seek to understand the situation. Mother of Pearls starts every strategic plan with thorough research to check assumptions and better identify audiences and perceptions. Research also allows us to develop measurable objectives so our clients can be confident that their public relations campaign helps "move the needle."

Planning & Implementation

An effective public relations plan starts with a road map complete with goals, objectives, strategies and tactics. Only then can we implement a successful plan and reach your desired audience. Execution of the plan should also be measured against the objectives throughout the campaign to ensure the plan is effective and remains on course.

Evaluation

No strategic plan is complete without a thorough evaluation. By evaluating the effectiveness of the campaign, we can assure clients that the campaign has met its measurable objectives. We can also offer guidance on next steps. Taking the time to measure your return on investment is what sets Mother of Pearls apart from its competitors. 

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