​Why Media Training Matters – And Who Needs It

In today’s fast-paced, media-saturated world, knowing how to tell your story clearly, confidently, and credibly is no longer optional—it’s essential. Whether you’re a corporate spokesperson, a nonprofit leader, a healthcare professional, or a public servant, the ability to communicate effectively in front of the media can make or break your message.

At Mother of Pearls Public Relations, media training isn’t just something we offer—it’s something we live. With a foundation built on decades of real-world journalism experience, we equip leaders, teams, and individuals with the skills they need to shine when the spotlight hits.

Why Media Training?
Media interviews are high-stakes moments. You often have just a few minutes—or even seconds—to deliver your message. Without preparation, that opportunity can turn into a missed chance or, worse, a PR crisis. Media training helps professionals:

• Craft and stick to key messages
• Understand how media works behind the scenes
• Stay calm and in control during tough interviews
• Handle live TV, radio, and digital media formats
• Avoid common pitfalls that can derail your message

Who Needs Media Training?
The short answer: Anyone representing an organization in public. Some of our most impactful sessions have been with:

• Corporate Executives: CEOs, managers, and spokespersons who are the face of their brand
• Government Officials: Public servants who need to communicate clearly and transparently
• Healthcare Leaders: Professionals navigating sensitive topics with precision and empathy
• Nonprofit Advocates: Mission-driven leaders looking to amplify their cause

If you’re ever in a position to answer a reporter’s questions—or need to proactively share your organization’s message—media training is your best preparation.

Our Experience: From Newsroom to Boardroom
What sets Mother of Pearls Public Relations apart is the unique perspective we bring to every training session. We’ve been on the other side of the camera, the microphone, and the editorial meeting.

Tammy Sander, our founder, is an award-winning journalist whose work has earned her the Edward R. Murrow, Emmy, and Associated Press awards. Her experience as a television producer gives clients insight into how stories are built—and how to become the most compelling part of that story.

Her husband, Scott Sander, is a 12-time Emmy Award-winning broadcast journalist with more than 30 years of experience anchoring and reporting. Together, they form a powerhouse team that brings real-world expertise and hands-on coaching to every session.

Trusted by Industry Leaders
We’re proud to have conducted media training for some of the Midwest’s most respected organizations, including:

• Wabash National
• Indiana Bureau of Motor Vehicles
• Roche
• Indiana Donor Network

These companies trust us because they know the stakes—and they know we deliver results. Our training sessions are engaging, customized, and practical, giving participants the confidence they need to represent their organizations with excellence.

Whether you’re prepping for your first interview or looking to sharpen your skills, we’re here to help. Let’s talk: http://www.motherofpearlspr.com/media-training.html